Mobiya breaks open the mobile advertising market in Belgium

Mobiya Belgium has introduced a completely free mobile classified service using its popular classified short code 4050. This allows Mobiya to increase the classified communication traffic and connect more responders to advertisers. Everyone in Belgium with a mobile phone can place classifieds ads for free using sms or mms. Our distribution deals with Metro and Koopjeskrant provide significant reach of the ads.

Mobiya started to sign its first advertising deals with sponsors of the contextual classified communication. The beta testing with advertisers is aimed to go live in December. According to Sacha Vekeman, MD of Mobiya Belgium, the aim is to serve over 500,000 opted-in sms messages, text-and-picture MMS and mobile web links in the first two quarters of 2008.

Today, Blyk in the UK announced a 43% click-through after six weeks serving mobile ads. Blyk does sms, text-and-picture, photos, animations, video and bespoke formats within the 16-to-24 age group. More information here.